Here a short project description from Bahbak Hashemi-Nezhad’s Homepage:
“Hello, this is PUBLIC10, an independent research group of students and residents of Church Street, NW8 London. Focusing on the Church Street area, its planned regeneration, possible demolition, and inevitable change.
We want to find out what people think, their opinion, and facts that have been presented to them. There is usually a big divide between perception and the truth, the presented truth and the real truth.
Our methods of investigation involve meeting people, instead of researching passively. We want to meet and talk to people in natural environments and in real situation (see diagram).
1. We can offer to carry shopping bags and ask questions along the way.
2. We can speak our questions and answers into megaphones across distances in public space so that everyone can hear.
3. We have met workers and residents in the buildings. They are busy so we can interview them in the lift. The close proximity and limited time can give us some sharp responses.
On 10 December we will be in Church Street Market to exhibit our findings, and our public research actions. We also want to take this opportunity to talk to you about the future of the Neighbourhood. Come and join us for tea!”
And these are further screenshots how the photograph was shown on the Serpentine’s Homepage: